I’m on hundreds of businesses email lists, so I’m pretty clear on how the majority of companies in B2B typically use email marketing.
Average email opens for B2B and B2C are 20-24%. B2C click-throughs are 3.5% and B2b are 5.3% according to Marketing Platform.
I think these numbers are abysmal, but they can be increased and, frankly, it’s not that difficult.
In this week’s Uncopyable video, I share three mistakes most businesses make. Fix these and your results can increase measurably!
Steve’s consulting clients have ranged from solo entrepreneurs to Fortune 100 mega-corporations, including Proctor & Gamble (advising on the Swiffer WetJet product launch), Nordstrom, Starbucks, Caterpillar, PPG, and Greystar Real Estate, to name a few. He has also consulted for many of North America’s largest exhibitions, including CONEXPO-CON/AGG, the International Manufacturing Technology Show, the Work Truck Show, AAPEX, and the Sweets & Snacks Expo.
Steve has presented over 1500 speeches and workshops around the world for corporations and trade associations in 126 different industries, including the prestigious main TED Conference. Besides his seven books, Steve has written for, and been featured in, over 250 publications, including "Fast Company," "Business Week," "Fortune," the "Wall Street Journal," the "Washington Post," and Highlights for Children. (OK, he made that last one up.)