I’m on hundreds of businesses email lists, so I’m pretty clear on how the majority of companies in B2B typically use email marketing.
Average email opens for B2B and B2C are 20-24%. B2C click-throughs are 3.5% and B2b are 5.3% according to Marketing Platform.
I think these numbers are abysmal, but they can be increased and, frankly, it’s not that difficult.
In this week’s Uncopyable video, I share three mistakes most businesses make. Fix these and your results can increase measurably!