Toys R Us is closing their doors and that’s sad. I used to sell to Toys R Us and had a great relationship with them. They even helped me to market the #1 boys toy way back in 1983! What can every company large, small, and micro-small learn from their demise? Watch this week’s UNCOPYABLE Business video to find out! BTW, I'm very proud to share that my book, UNCOPYABLE: How to Create an … [Read more...]
5 Tips for Being Awesome in Videos
One of the best ways to be UNCOPYABLE in your market is by showing personality. And the best way to do that is through VIDEO. Just look at great examples, like Gary Vaynerchuk, Will It Blend, and the spate of new YouTube superstars, like Simone Giertz (huge fan, Simone!). They all have personality, baby! Unfortunately, many people are uncomfortable on camera. But just because you’re not super … [Read more...]
Are best practices hurting your business?
My mission in my business life is to help you create a competitive strategy that uniquely, clearly, and meaningfully differentiates you from the competition. Notice I didn’t say “help you be better than the competition.” Better is never good enough. In fact, it’s unremarkable and eminently copyable. Worst of all, it’s short-term. As soon as you find a way to be “better’ than the competition, … [Read more...]
Are you focused on the wrong Marketing Tools?
I recently surveyed my BFFs (that's YOU!) asking to rate their use of a list of marketing tools. How competent do they feel about these tools? Which tools do they want to learn more about? After studying the results, three important questions came to mind: Are you focusing on TOO many tools? Are you focusing on the RIGHT tools for your company? Which tools should you definitely be … [Read more...]
Would You Be An Olympian In Your Field? Take the Assessment.
I often think about how cool it would be to compete in the Olympics. But since I’m not, My mind took me another direction. What if there were Olympics in YOUR field? I’d like to think I’d rank pretty high as a marketer, so it would be very cool to represent the USA competing in the Marketing event! Going further, it stands to reason there are common traits between superstars in all walks of … [Read more...]
5 Profitable Action Steps for 2018
Do you make resolutions? The way the media talks about them when a new year starts you’d think everybody did! But nope, only about 41% actually do. And, as we all know, Most people don’t keep resolutions very long. I’ve got something that might help. I’ve compiled five action steps you can do that will make your 2018 more successful both personally and professionally. You might be surprised by … [Read more...]
An Unorthodox Marketing Assessment for 2017
In last week’s Uncopyable Business video I offered a different type of Personal Assessment for 2017. This week I’ve got another unorthodox set of questions in a Marketing Assessment for your business. Let’s see how you rate your marketing and innovation efforts! Take my five question assessment and see how you would rate yourself. Then have other company staff participate as well. Gives great … [Read more...]
Willing to Take a Personal Assessment for 2017?
Before we close out 2017 (wow, THAT went by fast!), I thought it would be a good idea to go through a personal assessment for myself. I developed seven questions designed to ask some tough questions we might not normally ask ourselves. Frankly, I’m not completely happy with some of my own answers. Gives me something to work on, for sure. How about you? Curious about what my questions are? … [Read more...]
How a $1.29 Tube of Toothpaste Made a NYC Hotel Uncopyable
What do you REALLY do to separate your company from the competition? Working to be UNCOPYABLE isn’t just some cute “marketing theory of the moment.” Being “better” than the competition is a short term play. You know that. You MUST not just be better. To develop long-term, unbreakable relationships with customers, you must deliver something they can’t get anywhere else! And it’s not as … [Read more...]
From Prospect to Lead: Two Ways to Define Lead Quality and Close More Sales
Did you know there’s a large gap between a Prospect and a Lead? Prospects are important, but Leads are the golden ticket to success. When marketing and sales understand the difference, your strategy will be more effective and your closing percentage will dramatically increase. Sound good? Watch this week’s UNCOPYABLE BUSINESS! Are you getting notices for my weekly videos and periodic … [Read more...]
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