Small Business Marketing & Branding | Steve Miller aka Kelly's Dad & Marketing Gunslinger

Creating an Unfair Advantage Over Your Competition

  • HOME
  • BLOG
  • STEVE’S RULES
  • ABOUT
    • All About Steve
    • MY SCHEDULE
    • CLIENT LIST
  • SPEAKING
  • THE STORE
  • WE RECOMMEND
  • CONTACT US!

#1 Reason Why Your Marketing Fails

Steve Miller  bad marketing, marketing 0 Comment

A giant misconception about marketing is that it’s more art than science. Couldn’t be further from the truth. The problem is marketing usually isn’t held to the same standards as sales. Sales knows what it’s expectations are. Here is your quota. Make your quota and you get to keep your job. Believe it or not, marketing can and should be held to the same standards. Unfortunately, not only … [Read more...]

Tagged: Kelly’s Dad, marketing fail, Marketing Gunslinger, measurable marketing, Steve Miller, uncopyable

Dropping F-Bombs in Your Marketing?

Steve Miller  bad marketing, messaging 18 Comments

Maybe it’s my age showing. Maybe it’s my small town Indiana upbringing. I’m getting tired and more than a little offended by the loosening of language in the business world. Bestselling books dropping F— and Sh— in the title. High traffic websites casually using the same coarse language. Speakers and authors adding vulgarity to their messages to do what…shock us into listening to them? Frankly, … [Read more...]

Tagged: bad language, bad marketing, f-bomb, marketing, Marketing Gunslinger, Steve Miller, vulgarity

The #1 Lesson from the Death of the 8-Track

Steve Miller  8-track, marketing

My smokin’ hot wife, Kay, suggested that a lot of my BFFs might not know the story of my Dad co-inventing the 8-track tape player. So besides sharing that story with you, I’m also sharing the #1 business lesson I took away after observing my Dad’s efforts to keep the 8-track alive. Many, many other long-gone companies have fallen because they didn’t understand the importance of this. Don’t be … [Read more...]

Tagged: 8-track, Bill Lear, innovation, Kelly’s Dad, Lear Jet Stereo, marketing, Marketing Gunslinger, Ralph Miller, Steve Miller

Dying Small Town Becomes Uncopyable by Thinking Big

Steve Miller  Innovation, Steal Genius 2 Comments

It’s not news that small towns across America are struggling to survive. Downtown Mom-and-Pop shops are going out of business and young people are moving to big cities to find jobs. Are small towns doomed or can they survive? And what’s the lesson for small businesses? In this week’s Uncopyable Business program, Steve Miller shares the story of one small town in Illinois that appears to have … [Read more...]

Tagged: Casey Illinois, CBS Sunday Morning, Federal Way Washington, Guinness Book of World Records, Kelly’s Dad, marketing, Marketing Gunslinger, Steve Miller, uncopyable

If your prospects are satisfied, you have NO sale

Steve Miller  customer experience, marketing, messaging 0 Comment

Do you think everybody who fits the profile of your targeted customer needs your product or service? Well, guess what, there are a lot of them who don’t agree with you! Here’s a simple fact of selling and marketing: people only change when they are DISSATISFIED with their current situation. Look at it this way - are you satisfied with your car? Yes? Then if a car salesperson called you today … [Read more...]

Tagged: customer satisfaction, Kelly’s Dad, marketing, Marketing Gunslinger, Steve Miller, uncopyable

Uncopyable Rock Star: Teatro Zinzanni

Kay Miller  branding, marketing, Rockstar, uncopyable 0 Comment

Uncopyable Rock Star: Teatro Zinzanni

I can't really describe this Uncopyable Rockstar. I'll explain in a minute why that's a good thing. If you haven't been to Teatro Zinzanni, here's a quote from their website: "It's a three-hour whirlwind of International Cirque, comedy and cabaret artists all served up with a scrumptious multi-course feast and elegant libations." As great as that sounds, it falls short of what it's like to … [Read more...]

Tagged: branding, experience, marketing, Marketing Gunslinger, Norm Langill, Rock Star, Steve Miller, teatro zinzanni, uncopyable

Great Customer Service Doesn’t Make You Uncopyable

Steve Miller  customer experience, customer service 3 Comments

There appears to be a blind spot in most corporation’s marketing strategies. Most organizations get the fact it’s very difficult to separate from the competition through product capabilities and quality. But far, far too many have shifted to the cliched statement of “we give the best customer service.” No specific description of what it means. No examples. No proof. Just a vague … [Read more...]

Tagged: customer service, Kelly’s Dad, marketing, Marketing Gunslinger, Steve Miller, the experience, uncopyable

Best Practices Are Stupid

Steve Miller  Innovation 0 Comment

Interview with Stephen Shapiro For those of you who don’t know, I’m an Advisor and Radio Headliner for the C-Suite Network. A couple of months ago at a C-Suite meeting in Dallas I met Stephen Shapiro, author of the great book, BEST PRACTICES ARE STUPID. This week I’m breaking from my regular UNCOPYABLE BUSINESS mode and presenting a full 49-minute interview with Stephen about one of my … [Read more...]

Tagged: Accenture, innovation, Marketing Gunslinger, Stephen Shapiro, Steve Miller, uncopyable

The One Thing You Can Do To Increase Marketing Results

Steve Miller  bad marketing, marketing 0 Comment

In the 1991 movie, City Slickers, cowboy Curly (Jack Palance) shares his philosophy of life with Mitch (Billy Crystal). “One thing,” Curly says. “Just one thing. You stick to that and everything else don’t mean sh—.” “That’s great,” Mitch says, “But what’s the one thing?” “That’s what you’ve got to figure out.” Marketing isn’t as deep as looking for the secret to life, but there is one … [Read more...]

Tagged: marketing, Marketing Gunslinger, Steve Miller, uncopyable

A Star Wars Hotel is Coming & I Can’t Wait

Steve Miller  customer experience, Disney, experience marketing, Hotels, Innovation 4 Comments

At last week’s D23 Expo, Walt Disney Parks & Resorts announced a new Star Wars-inspired resort will open in 2019. The thought of a Star Wars themed hotel doesn’t really rev me up, but read what Bob Chapek, Chairman of Walt Disney Parks & Resorts, had to say: “It’s unlike anything that exists today.” Bob said. “From the second you arrive, you will become a part of a Star Wars story! … [Read more...]

Tagged: customer experience, D23, Disney, marketing, Marketing Gunslinger, Star Wars, Star Wars Hotel, Steve Miller, uncopyable

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • Next Page »

Search

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
8-track
80/20 Rule
advertising
Amazon
Apple
assessment
B2B Marketing
bad customer service
bad marketing
Balance
Banks
Best practices
blogs
Books
branding
business model
Cabbage Patch Kids
CES 2018
Churchill Club
Community marketing
competition
content marketing
Cool Stuff
copywriting
Current Affairs
customer experience
customer relationship
customer service
Dan Kennedy
direct mail
Disney
Donald Trump
Email
Email marketing
employees
Entrepreneur
Ethics
expectations
experience marketing
Facebook
Fun
funnel
godin
green
growth
Guy Kawasaki
heuristics
Hotels
how customers think
Humor
Hunting moose
Innovation
Internet
iPhone
Joe Polish
Kay Miller
Kelly Miller
Kenneth Cole
keynote
lead generation
Lead Magnets
lead quality
lead score
LinkedIn
long tail
manufacturing
Mark Cuban
marketing
marketing funnel
Marketing Gunslinger
Mattress Mack
Memorial Day
messaging
motivation
Music
MySpace
Nordstrom
Old Rules
Olympics
Peter Drucker
Pixar
politics
Productivity
Promotions
Recommendations
referral marketing
Referrals
resolutions
Richard Branson
Rockstar
Rules
Sales
Scott McKain
Sears
Seth Godin
Shanghai
Shep Hyken
Small business
Small business marketing
Social media
solo business
Sports
Steal Genius
Steve Jobs
storytelling
strategy
success
surveys
target marketing
technology
TED
teleconferences
teleseminars
The Beatles
the customer
Time management
Toys R Us
transparency
Travel
Trust
Turn Pro
Twitter
Uncategorized
uncopyable
Value
video
Viral
Web/Tech
Webinars
Weblogs
Whole Foods
wise sayings
Word of Mouth
work ethic
writing
youth
YouTube
Z List

Amazon #1 Best Seller!

Order the book!
(Click the Image)

Get Steve’s Weekly Uncopyable Business Videos

Not getting Steve's free, weekly video, UNCOPYABLE BUSINESS? Click the button below!

Click Here

Copyright © 1995–2018 · The Adventure LLC · All Rights Reserved