Content Marketing has been a popular buzzphrase for several years now, but it’s not a new concept. Marketing with useful and interesting content has been around as long as commerce.
That said, there are new tools, uses, and approaches that most businesses don’t understand. Today’s Content Marketing can be your most valuable tool for generating new leads and maintaining long-term relationships with current customers.
Learn exactly how you can embrace Content Marketing in your marketing strategy – what it is, what tools you can use, and exactly HOW to use them.
Steve’s consulting clients have ranged from solo entrepreneurs to Fortune 100 mega-corporations, including Proctor & Gamble (advising on the Swiffer WetJet product launch), Nordstrom, Starbucks, Caterpillar, PPG, and Greystar Real Estate, to name a few. He has also consulted for many of North America’s largest exhibitions, including CONEXPO-CON/AGG, the International Manufacturing Technology Show, the Work Truck Show, AAPEX, and the Sweets & Snacks Expo.
Steve has presented over 1500 speeches and workshops around the world for corporations and trade associations in 126 different industries, including the prestigious main TED Conference. Besides his seven books, Steve has written for, and been featured in, over 250 publications, including "Fast Company," "Business Week," "Fortune," the "Wall Street Journal," the "Washington Post," and Highlights for Children. (OK, he made that last one up.)