Henry Ford famously said, “If I’d asked people what they wanted, they would have said faster horses.”
Are you guilty of that type of myopia? Do you look at what your competition is doing and say, “We can make it faster! We can make it smaller! We can make it yellow! We can make it better!” If so, then you aren’t creating anything new and different for your marketplace. Better might be an improvement, but it’s not new and it’s not different.
In my previous video, I talked about how to learn from a doll store. Many people didn’t bother to watch or criticized it. “We’re not selling dolls! This has nothing to do with us!”
Yes, it does. In fact, your future might depend on your willingness and ability to learn from a doll store, or a museum, or an airline…especially when they aren’t in your industry.
Watch my follow-up to my message about the American Girl Store and learn how to REALLY be different than your competition!
If you haven’t ordered Steve’s new book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, go get it right now and get $294 worth of valuable, FREE bonuses!!
Steve’s consulting clients have ranged from solo entrepreneurs to Fortune 100 mega-corporations, including Proctor & Gamble (advising on the Swiffer WetJet product launch), Nordstrom, Starbucks, Caterpillar, PPG, and Greystar Real Estate, to name a few. He has also consulted for many of North America’s largest exhibitions, including CONEXPO-CON/AGG, the International Manufacturing Technology Show, the Work Truck Show, AAPEX, and the Sweets & Snacks Expo.
Steve has presented over 1500 speeches and workshops around the world for corporations and trade associations in 126 different industries, including the prestigious main TED Conference. Besides his seven books, Steve has written for, and been featured in, over 250 publications, including "Fast Company," "Business Week," "Fortune," the "Wall Street Journal," the "Washington Post," and Highlights for Children. (OK, he made that last one up.)