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Whatever the heck is happening right now, let’s stop calling it the “new normal.”

There’s nothing normal about this and we are a long way from settling into anything I think we can call “normal.”

Be that as it may, we are ALL working our butts off trying to generate new business — whether with old clients or new. I have a friend who sells facility supplies who told me with of his top ten previous clients still haven’t reopened, so has pivoted his moose and grown sales back to equal his old levels. Many of us are attempting the same.

That said, we cannot fall back into marketing on a level playing field! We must still be seen as suppliers of choice. And in order to do that, we must turn our focus on being very good at 3 things.

Watch Steve’s UNCOPYABLE Business video and learn what those 3 things are and why they’re so critical.

Like this video? You might also like this blast from the past:

We Don’t See Things As They Really Are