Here's a link to an interesting article about how BlendTec measures their social media participation (click here to read).
For those of you who don't know BlendTec, they are one of the true business superstars of YouTube with their famous "Will It Blend" videos. My favorite is the golf ball video. So far they've had over 180 million views on YouTube!
As the article states, BlendTec drives people to their Facebook page and then captures them through coupons and contests. These are then tracked through to sales. Very smart.
So who else is doing stuff like this? Any B2B companies?
