Last week my smokin’ hot wife, Kay, and I attended the International Manufacturing Technology Show in Chicago. It was the largest IMTS in history by every measure, including 129,415 total registrations.
Trade shows aren’t dead. They are still a viable and important marketing tool for many businesses.
More important, though, this underscores the fact that there are many, many marketing tools that still work very well. Heck, even BILLBOARDS work for many businesses.
Don’t get snared by the shininess of “new” media. Use the media that works best for YOUR target market. Watch this week’s UNCOPYABLE Business video!
I just looked up the Mercari app because of a billboard on I5. I run a digital agency, but I suggest many offline tactics to small businesses.
Right on target, Steve. Understanding where to find your moose and then going there is fantastic advice.
I remember one session I had with you at a trade show where I started by asking how we did that year – and you wisely responded by asking what we were trying to accomplish. Lesson learned then. Reminded of it now by this great video.
Thanks, Steve. Always appreciate it.
I passed you on the escalator but was in a hurry to get back to my booth after I took a lunch break or I would have stopped a second to say hi..
Rennie, you should have at least given me a shout out! How was the show?