Last week my smokin’ hot wife, Kay, and I attended the International Manufacturing Technology Show in Chicago. It was the largest IMTS in history by every measure, including 129,415 total registrations.
Trade shows aren’t dead. They are still a viable and important marketing tool for many businesses.
More important, though, this underscores the fact that there are many, many marketing tools that still work very well. Heck, even BILLBOARDS work for many businesses.
Don’t get snared by the shininess of “new” media. Use the media that works best for YOUR target market. Watch this week’s UNCOPYABLE Business video!