In the B2B world, it’s common practice to keep prices secret as long as possible before revealing them to a lead. Steve has another perspective on why you might want to go against traditional attitudes.
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Love this. When are your trainings held?
Very much enjoyed. Thank you. Another thought is that by hiding your pricing till the very end you make it seem like you’re embarrassed by it, that you think it’s too high. Say your price with confidence!
Very good point, Linda! Thanks for sharing that.
I am a good engineer desiging new products (over 50 yearrs) but am an amateur in marketing my stuff. Any professional modern marketing info is welcome. I will put your advice into my pot to see how it fits my situation.
People, especially engnieers, do know when they are bing manipulated.
I am at the high end of the price range with our high tech products but my patents have been copied in equipment too expensive to purchase. I am now concentrating on lower priced products where infringements on my patents can be idetnified.
Thanks for the short info program. I need all the help I can get this way.
Jon
Thanks for the comment, Jon! Hope we collide at IMTS.