Last week I shared the fallen-from-financial-markets-grace story of Whole Foods Markets. Once the organic juggernaut of supermarkets Whole Foods allowed the competition to catch up without much of a fight. Now they’re closing stores.
They’re also making what I think is a BIG mistake. Whole Foods is now discounting prices to get closer to the new competitors, mainly Kroger, Wal-Mart, and Costco. In addition, they’re opening new locations called “365 by Whole Foods” time at the value-conscious shopper — i.e cheaper prices.
Dumb. Dumb. Dumb.
Watch this week’s Uncopyable Rambling and hear what I think they should do to get their mojo back.
If you haven’t ordered Steve’s new book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, go get it right now and take advantage of the special BONUSES available to you this week!
