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Two weeks ago I posted a video about the decline and fall of Sears. My weekly video is normally watched by a few hundred small business people, but the Sears video has well over 3000 views (as of 4/9/17). And mine isn’t the only YouTube video about Sears. They’re all getting high engagement.

Clearly, Sears has struck a nerve. Comments made to my video are all over the board, but I have a big question. WHY is the Sears story so big? Why do we care so much?

And what can businesses learn from the Sears story?

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