I love great promotions. I love unselfish sharing. I really love it when a company unselfishly shares with its customers and then gets some promotional pats on the back.
It’s the holiday season, so take 5 1/2 minutes to watch this entire video of how WestJet airlines pulled off an amazing and fun gifting to an entire flight.
I spotted a mention and a link to this WestJet video on a friend’s Facebook page a couple of days before you sent it to me and decided to tie it into a Christmas Greeting emailed newsletter. I’m a big believer, as you are, about giving credit when it’s due and sharing “warm furries” (as I used to call them with my kids.)
Here’s the link to how we incorporated this video into our newsletter to give our customers and their families a bit of holiday joy.
Perhaps some of your readers will find this technique useful for some of their future newsletters.
I wish you, your wife and daughter the best Christmas ever.