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Last week my smokin’ hot wife, Kay, and I spent six days at the new Westin Nanea Ocean Villas on the island of Maui.

Our 30th anniversary is coming up next week and we’d spent our honeymoon on Maui. We planned to go back to celebrate.

Serendipitously (or so we thought), late last year we received a promotion for the new resort. The property wasn’t open yet and they were drumming up advance bookings with a promotion. $898 for six nights and five days, a one-bedroom villa with a resort view, plus a six-day Avis rental car! Our perceived expectation was this a good place to have our anniversary trip.

Ah, but reality doesn’t always live up to expectation, does it? It wasn’t a terrible experience, but for important reasons, we would not recommend taking your family to the Westin Nanea.

In this week’s Uncopyable Business video, I’m going to share a couple of very big lessons we can all learn from our experience:

Does your customer’s experience with you live up to the expectation they had from your sales and marketing messages?

Be sure to sign up for my Office Hours live, free webinar on Thursday! I’ll be talking marketing, innovation, and branding and answering your questions!

Click here to register!