I just watched a great test by Scott Stratten (better known as @unmarketing in the Twitter world), combining the power of Twitter and Ustream.
Twitter has been all the rage lately, getting tons of publicity on TV and from celebrities, like Ashton Kutcher, Demi Moore, Larry King, and Oprah. If you don't know what Twitter is, well, you're just not paying attention.
Ustream is a very nifty site that allows you to broadcast live shows on the Internet (video & audio). They recently added an interesting feature that I'm going to look into for my own business, as well as for my clients. Ustream has always had the ability for viewers to make comments and ask questions of the broadcaster during the show. But now they added the ability for the viewers to log into their Twitter accounts and comment to the broadcaster via Twitter. That means that when I commented to Scott on Ustream, my comment also went out to all my Twitter followers. Ustream very smartly tags a link back to the braodcast at the end of my Tweet. A follower of mine reads my post, gets curious and clicks the link to go watch the broadcast.
This is VERY cool. I can see doing something like Scott did as a way to generate meaningful visibility to a target market. If i then provide solid content to the viewers, many of them might start following me on Twitter and also join my list. Wow.
Kudos to Mr. Unmarketing for his test today! BTW, if you're on Twitter, be sure to follow Scott. Oh, and follow ME, too, at www.twitter.com/SteveaMiller.
