More additions to my ongoing Unfinished Manifesto:

Don’t be afraid to challenge the pros and/or conventional wisdom, even in their own backyard. If you look at your industry "leaders," more often than not, they are trapped in an industry orthodoxy. They look alike and act alike. People don’t want to work with people who are the same as everybody else (and besides, its boring). Rock the boat.

Depth & breadth of knowledge. Being really, really smart in your field is a good thing. Being really smart in unrelated areas gives you a different perspective and separates you from the competition.

Have a bias for action. Perfection is overrated. One lesson I learned from working with a Japanese company was that 80% is good enough. There comes a point in any thinking or planning when the project is good enough. Stop working on it.