I’ve been working on creating my own Manifesto. The problem I’m having is I keep adding new thoughts, so it seems it won’t ever get done. Rather than wait until it falls into my definition of perfect, I’ll post a few of what I’ve got so far:

  • Find a need and fill it is bogus. The truth is we all think everybody needs our products and services. The problem with that thinking is that most of our targeted customers don’t necessarily agree with that statement. It should be "Find an acknowledged need and fill it." Uncover those prospects who agree they have a need.
  • Satisfied customers leave all the time. Forget satisfied. Satisfied means you met expectations. People don’t stay customers when you meet expectations. They stay when you exceed expectations…over and over and over.
  • Don’t study your competition for new ideas. Study people and organizations outside your daily world and steal their ideas.