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NOTE: This is NOT a political commentary, nor is it support for any candidate. Any political comments, plus or minus, will be deleted.

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It doesn’t matter who’s side you’re on in this election, there’s a woman running for office in Baltimore, MD who’s campaign video has gone crazy viral.

Kimberly Klacik is a Republican candidate running for Congress in Maryland. She is, apparently, up against a very strong Democrat machine that’s held that office for 53 years. A real underdog.

But she has clearly touched nerves with this video, using both very smart, time-tested marketing and branding techniques, but also breaking a few of those rules along the way. Red high heels?

Watch her video with Steve and see how he breaks down the marketing and branding lessons we can all learn from.

Do you have Steve’s book? CLICK HERE!