Back again by popular demand, my smokin’ hot wife, Kay, joins me to share two great examples of Uncopyable marketing and branding. I briefly spoke last week about Cook’s Pharmacy, but in this episode, Kay goes deeper into how they combined two uncopyable tactics – creating rock stars and delivering a shock & awe package. In addition, I talk about Happy Tails Canine Adventure Tours use of writing a content-filled ebook as a lead magnet to attract their exact right target market.
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I like the video, we have adopted the “Thank you Box” idea last year. we put a few logo items in and hand write a thank you card signed by the sales person who took care of the customer. We are still looking for the brainstorm idea that will seperate us even more from our competition.