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Back again by popular demand, my smokin’ hot wife, Kay, joins me to share two great examples of Uncopyable marketing and branding. I briefly spoke last week about Cook’s Pharmacy, but in this episode, Kay goes deeper into how they combined two uncopyable tactics – creating rock stars and delivering a shock & awe package. In addition, I talk about Happy Tails Canine Adventure Tours use of writing a content-filled ebook as a lead magnet to attract their exact right target market.

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