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Back again by popular demand, my smokin’ hot wife, Kay, joins me to share two great examples of Uncopyable marketing and branding. I briefly spoke last week about Cook’s Pharmacy, but in this episode, Kay goes deeper into how they combined two uncopyable tactics – creating rock stars and delivering a shock & awe package. In addition, I talk about Happy Tails Canine Adventure Tours use of writing a content-filled ebook as a lead magnet to attract their exact right target market.

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The 11 Old Rules of Business That Still Matter

It might seem like the way we do business has changed,
but ultimately, we’re still people doing business with people.
Many old rules of doing business are just as applicable
today as they were 50, 100 years ago.

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