Two days after Donald Trump was inaugurated as the 45th President of the United States, one of the biggest stories covered by the media was how the crowd attending the inauguration didn’t appear to be as large as the crowd at Barack Obama’s first inauguration, and it was also surpassed by the Women’s March the next day.

Who cares? Is that really important? Not to me.

BUT, if it is true, this is an excellent example for teaching one of the most important lessons in marketing.

Find out what I’m thinking by watching this week’s “Uncopyable Rambling Video!”

If you’d like to know when my book, UNCOPYABLE, How To Create An Unfair Advantage Over Your Competition, is available for pre-order, please CLICK HERE.