There’s an old myth about how a toothpaste company doubled their sales literally overnight. The problem, like so many business myths, is there’s no way to prove it’s true.

Regardless of its veracity, we can still use it to teach a very important aspect for coming up with new ideas.

Watch this week’s UNCOPYABLE Business episode and hear the story and the big lesson we can all take from it.

Find out how your company can be an UNCOPYABLE brand and world class marketer! Call Kay at 243-874-9665, or CLICK HERE TO REACH US!