We’ve all fallen into this trap. Some of us learn from this mistake. Many don’t.

Many pay a terrible price.

The trap? It’s when business is so good, we don’t have time for marketing. We get focused on operations, production, and delivery.

But don’t worry about that, because eventually the orders dry up and you don’t have to worry about operations, production, and delivery! You’ll have plenty of time for marketing.

What a vicious cycle. Feast and famine.

Watch this week’s UNCOPYABLE Business video and get Steve’s perspective about this.