I’m on hundreds of businesses email lists, so I’m pretty clear on how the majority of companies in B2B typically use email marketing.
It’s terrible.
Average email opens for B2B and B2C are 20-24%. B2C click-throughs are 3.5% and B2b are 5.3% according to Marketing Platform.
I think these numbers are abysmal, but they can be increased and, frankly, it’s not that difficult.
In this week’s Uncopyable video, I share three mistakes most businesses make. Fix these and your results can increase measurably!
Steve,
This was one of your best video messages to date.
We will develop a plan to email target audience using your suggestions – they were on point.
Will be back in touch on level of success.
As a micro small business owner there are multiple responsibilities to juggle and don’t always do them successfully, marketing is one of them.
Thank you for your generosity.