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In the 1991 movie, City Slickers, cowboy Curly (Jack Palance) shares his philosophy of life with Mitch (Billy Crystal). “One thing,” Curly says. “Just one thing. You stick to that and everything else don’t mean sh—.”

“That’s great,” Mitch says, “But what’s the one thing?”

“That’s what you’ve got to figure out.”

Marketing isn’t as deep as looking for the secret to life, but there is one thing most companies fail to understand and utilize in their marketing efforts.

What’s that one thing? Steve shares it in this week’s UNCOPYABLE BUSINESS.

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