Here is a very simplified description of the difference between sales and marketing. Sales is the act of finding people who are ready to buy right now. Marketing is the act of uncovering people who eventually will be ready to buy.
Like I said very simplified. It might have been truer 20+ years ago, pre-Internet, but I think we’re seeing more morphing between the two. Regardless, marketers and salespeople still tend to make mistakes today because of heuristics built up long ago. What may have been accepted philosophy and practice way back when may not work today. And vice versa.
The vice versa is what I’m discussing this week’s UNCOPYABLE Business video. Find out what past mistake I’m referring to and ask yourself whether your company is getting it right today.
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