1. Get more customers
2. Get them to buy more often
3. Get them to spend more each time
4. Get them to bring you new customers
Successful companies understand the need to develop strategies and tactics designed to incorporate ALL FOUR of these.
Be brutally honest. No one's watching. Take this anonymous, one-minute survey and rate yourself and your company on each of these. I'll post the results next week. Just click this link: Rate Yourself.