The Branding Secrets of Santa Claus

As a Christmas present to all my BFF's, I presented a 27-minute webinar the other day where I covered ten of the top branding secrets of Santa Claus! Which of these secrets are you using to build your business and stick in the minds of your prospects and...

The Rules That Matter

I get a lot of views and comments about my Rules page on my corporate website. In the 20+ years since I wrote my first rule, I think I received one semi-negative comment and hundreds of positive ones. My Rules came out of a bad situation with a big client. They were...

Smart Tips for Businesses on LinkedIn

Jeanne Rossomme offers five smart tips for using LinkedIn better. I especially like the first one: Don’t use the standard connect invite. With increasing “trolling” by users looking to indiscriminately build their connections, most LinkedIn users are now getting...