by steveamiller | Jan 21, 2016 | content marketing, Facebook, Lead Magnets, LinkedIn
A giant mistake I often see businesses make is confusing “product education” with “content marketing.” Product education is when your marketing messages are about YOU and YOUR product. Oh sure, you might be telling the prospects about how your... by steveamiller | Jan 17, 2013 | Ethics, transparency, Trust
I received the following email last week with the Subject line: "The Science of Persuasion." "Hi Steve, My name is Erica XXXXX and I'm a copywriter by day and around the clock tech-aficionado. The past couple of weeks I have been working on a... by steveamiller | Dec 9, 2012 | branding
As a Christmas present to all my BFF's, I presented a 27-minute webinar the other day where I covered ten of the top branding secrets of Santa Claus! Which of these secrets are you using to build your business and stick in the minds of your prospects and... by steveamiller | Jul 16, 2012 | branding, Small business marketing
I get a lot of views and comments about my Rules page on my corporate website. In the 20+ years since I wrote my first rule, I think I received one semi-negative comment and hundreds of positive ones. My Rules came out of a bad situation with a big client. They were... by steveamiller | Jul 3, 2012 | LinkedIn
Jeanne Rossomme offers five smart tips for using LinkedIn better. I especially like the first one: Don’t use the standard connect invite. With increasing “trolling” by users looking to indiscriminately build their connections, most LinkedIn users are now getting...
