I don’t know exactly when the baton was officially passed, but it’s pretty clear it has been. Marketing is more important than sales. Actually, marketing isn’t just more important than sales; it’s CRITICALLY more important. You might disagree....
This is #11 and last in my series of Old Rules of Business That Still Matter. I hope you've found them interesting and useful. I've had tremendous response to the Old Rules, so I plan to combine them into a free ebook. These are by no means the be-all/end-all...
My new BFF, Jerry Doll, forwarded an email from the Ameristar Casino & Resort in St. Charles, MO. Apparently, they updated their slot machines' software and had a bug cause some problems. How they handled the issue is a great example of following the Old Rules...
Kelly’s Dad, Marketing Gunslinger, Amazon #1 Best Selling Author
It might seem like the way we do business has changed, but ultimately, we’re still people doing business with people. Many old rules of doing business are just as applicable today as they were 50, 100 years ago.
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