I received the following email last week with the Subject line: "The Science of Persuasion." "Hi Steve, My name is Erica XXXXX and I'm a copywriter by day and around the clock tech-aficionado. The past couple of weeks I have been working on a...
My new BFF, Jerry Doll, forwarded an email from the Ameristar Casino & Resort in St. Charles, MO. Apparently, they updated their slot machines' software and had a bug cause some problems. How they handled the issue is a great example of following the Old Rules...
Kelly’s Dad, Marketing Gunslinger, Amazon #1 Best Selling Author
It might seem like the way we do business has changed, but ultimately, we’re still people doing business with people. Many old rules of doing business are just as applicable today as they were 50, 100 years ago.
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