Facebook is in a world of hurt right now, and it’s not just because of the privacy issues. They’ve been losing users, participation time is way down, and the only category of growth is with those 55 and older. This isn’t just a Facebook problem, though. It’s a social media problem and those of us who have relied on the “free” organic reach to communicate with our market place will find that … [Read more...]
Are you focused on the wrong Marketing Tools?
I recently surveyed my BFFs (that's YOU!) asking to rate their use of a list of marketing tools. How competent do they feel about these tools? Which tools do they want to learn more about? After studying the results, three important questions came to mind: Are you focusing on TOO many tools? Are you focusing on the RIGHT tools for your company? Which tools should you definitely be … [Read more...]
Forget Sears! United Airlines is Way Dumber!
OMG, I thought the recent Sears story was grabbing the attention of America, but United Airlines has THROWN Sears out of the headlines! Wow, what a crazy, stupid situation. Of course, I have an opinion about what’s going on here and I think it’s actually a HUGE issue that every business in the U.S. must pay attention to. Watch this week’s Uncopyable Rambling video and learn the big lesson … [Read more...]
Is Facebook on the way out?
Of all the big shiny objects I complain about about, Facebook might be the worst. Facebook may appear like it's everywhere, with businesses constantly asking consumers to "like" their page or "check in." With the constanting urging, Facebook may continue to grow. But, is it a good outlet for small business marketing? No, because as quickly as Facebook has exploded, people … [Read more...]
Every Tool Works For Someone
One of my biggest arguments with the so-called "gurus" today is their obvious narrow focus and opinions on what works, what doesn't, what you should be using, and what you shouldn't. Social media pundits swear that Facebook, Twitter, Pinterest, Google+, Friendster, and Digg are the be-all, end-all of marketing tools for EVERYONE. Many decry the value of "old … [Read more...]
A 17-Year-Old Who Doesn’t Tweet!! Hmmm…
One of the big stories at last week's U.S. Open golf championship was 17-year-old Beau Hossler. Beau made a good run at the professional and much older leaders through the whole tournament. He was on national TV a LOT and, as you'd expect, became a trending topic on Twitter. There's only one thing. Beau don't tweet. Interviewed on TV and asked about how he (and apparently his hot … [Read more...]
Sorry, Gary Vaynerchuk. This Time You’re Wrong.
Gary Vaynerchuk is a really smart dude. He calls himself a "self-trained wine and social media expert," and he might be. Gary built a name for himself as the energetic host of Wine Library TV, a massively successful online video blog. He finally shut down production in March 2011 after the 1000th episode! Many of you, I'm sure, have also read his bestselling book, Crush It! If you … [Read more...]
If You Aren’t Aggressively Using Social Media, You’re An Idiot. Or Not.
Yes, my mind is officially boggled. The statistics that continue to to be pumped out by the social media community (or should they be called the social media media?) are increasingly staggering: Facebook has over 800 million active users. (Social Media Examiner) Twitter now has 100 million active users. (CNN/Fortune) Over 3 billion hours of video are watched each month on YouTube. … [Read more...]
Watch how an audience reacts when asked to turn off their phones
Will It Blend With Social Media?
Here's a link to an interesting article about how BlendTec measures their social media participation (click here to read). For those of you who don't know BlendTec, they are one of the true business superstars of YouTube with their famous "Will It Blend" videos. My favorite is the golf ball video. So far they've had over 180 million views on YouTube! As the article states, … [Read more...]