by steveamiller | Nov 25, 2017 | lead generation, lead quality, lead score
Did you know there’s a large gap between a Prospect and a Lead? Prospects are important, but Leads are the golden ticket to success. When marketing and sales understand the difference, your strategy will be more effective and your closing percentage will dramatically... by steveamiller | Jun 20, 2016 | lead generation
Following up on my previous video, I’m talking about how important it is to understand the distinction between a prospect and a lead. They are different, and it has everything to do with the prospect’s desire to change. Please comment and... by steveamiller | Dec 12, 2011 | referral marketing, Referrals
What will you do different in 2012? I asked that question in my last post. It's a pretty big question and, frankly, you may not know how to answer it. I can help you on that. I'm a consultant. That's what we consultants do. First, I'm going to teach...