R.I.P. Herb Kelleher

As you can imagine, my list of heroes is mostly made up of mavericks — ex: Walt Disney, Mel Brooks, Stan Freberg, Leonardo DaVinci… These are people who simply didn’t allow unwritten “rules” to direct them. Most them, like Steve Jobs,...

WestJet Christmas Miracle

I love great promotions. I love unselfish sharing. I really love it when a company unselfishly shares with its customers and then gets some promotional pats on the back. It’s the holiday season, so take 5 1/2 minutes to watch this entire video of how WestJet...

It’s FREE If You Can Take It

I recently blogged about an amazing marketing promotion Kontor Records did to promote one of their artists. It was a killer idea. I've got another one for you. Fevicol, a brand of adhesives owned by the Indian company Pidilite, wanted to show how powerful their...