Can You Zig When You Did The Zagging?

I first noticed this when Starbucks introduced a major pivot in their offerings. Then last week I discovered Amazon slipped in a very interesting and similar twist to their shipping services. Is it possible for smaller businesses to learn from these behemoths and...

This Marketing Tip May Not Be For You

There are three primary purposes for developing a powerful branding proposition. First, it tells your moose (target market) why they should do business with you. What PROMISE are you making to them that clearly explains your unique value they can’t get anywhere...