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Spray & Pray Is Not A Marketing Strategy

I received a direct solicitation through LinkedIn messaging this week. I have no relationship with this person and they made no attempt to know much about me beforehand. I get these a lot. Obviously, a lot of people see LinkedIn as the easiest way to connect in the...

Dropping F-Bombs in Your Marketing?

Maybe it’s my age showing. Maybe it’s my small town Indiana upbringing. I’m getting tired and more than a little offended by the loosening of language in the business world. Bestselling books dropping F— and Sh— in the title. High traffic websites casually using the...