It’s true. Always striving to be better than your competition is a losing proposition. You make your product/service better and what happens? Your competitors make their product better! It’s a vicious cycle.
Maybe you can offer faster delivery or better customer service. Guess what happens? Yup, your competitors offer even faster delivery and supposedly the BEST customer service! Where does it end?
It doesn’t. We all know today’s technology has rendered most of our products to be commodities. Everybody practices continuous improvement. And everybody says they have the best customer service. And you DON’T want to compete on price!
You must be DIFFERENT. And not just a little bit different. You must literally be UNCOPYABLY different.
This week I’m talking about why you must be different. My new book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, is now available for pre-order on Amazon and you need to get it. (Be sure to watch my video to find out the two great BONUSES you can get when you purchase it!)
Yay, your book is on pre-order. Check! I have been duly “bribed” LOL Being uncopyable IS important and I’m still working on it but getting closer. Thanks Steve!