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Recent Posts

How to Use Empathy Marketing and Creating the Rules

Sep 22, 2020

Before Covid it was pretty common for us to treat our personal and professional lives as somewhat separate. B2B companies didn't use empathy marketing. Because of Covid, though, the overlap of home and office has grown a lot. If you're not embracing honest empathy...

Account-Based Marketing is a Shiny Object

Sep 14, 2020

One of the current hot business marketing fads is "account-based marketing," or ABM. On the surface, ABM sounds really cool and very, very smart. And some of the new jargon used by ABM providers is just techno-babble. It seems to almost as popular today as "pivot."...

3 More Lessons from the Red High Heels

Sep 2, 2020

Last week Steve shared and analyzed a campaign ad video that's gone viral. As of today, Kimberly Klacik's ad promoting her for Congress in Maryland has over 720,000 views on YouTube. (If you haven't seen it yet, go watch it before watching this week's video. CLICK...

Steve Miller
aka Kelly’s Dad & Marketing Gunslinger

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