I subscribe to Seth Godin’s daily email. You should, too. (Go to seths.blog)
Today Seth talked about the differences between types of mustard — the low cost yellow mustard you put on a hot dog versus the expensive dijon.
In reality, there’s not much difference in the cost of producing both, but they are definitely presented to the market as different, and one is much more expensive as a result.
Which mustard are you and how do you present (brand) yourself and/or your company to the marketplace?
Watch this week’s UNCOPYABLE Business video and listen to why this can make a BIG difference!