The thought of a Star Wars themed hotel doesn’t really rev me up, but read what Bob Chapek, Chairman of Walt Disney Parks & Resorts, had to say:
“It’s unlike anything that exists today.” Bob said. “From the second you arrive, you will become a part of a Star Wars story! You’ll immediately become a citizen of the galaxy and experience all that entails, including dressing up in the proper attire. Once you leave Earth, you will discover a starship alive with characters, stories, and adventures that unfold all around you. It is 100% immersive, and the story will touch every single minute of your day, and it will culminate in a unique journey for every person who visits.”
Now THAT’S got my interest, both as a fan and a business person!
Even though we’re a couple of years away from opening, there are three immediate lessons we can all learn from this project. And guess what? I talk about them in this week’s UNCOPYABLE BUSINESS video!
Be sure to “Like” my video and share with your own BFFs!