Part 6 of 7
A lot of companies know how much a new lead costs. That’s measuring after the fact. And there’s usually another more important metric missing.
Too many companies don’t give much thought into how much they are willing to SPEND to capture a new customer. And even when they do, most actively push to keep that cost as low as possible.
If that’s you, then you need to watch Part 6 of my 7 part series and learn why it’s critically important to think hard about possible INCREASING how much you invest in capturing a new customer.
Watch this week’s UNCOPYABLE Business video.