I spoke in Shanghai last week and had a great trip. True, I got food poisoning and ended up in the hospital, but that’s another story.

The story I’m sharing this week is about how the hotel housekeeper went above and beyond my expectations and created a true WOW — an unexpected experience.

There is a powerful lesson here for all businesses, no matter what industry, no matter whether you sell services or products, and no matter whether you are B2B or B2C.

Watch Episode #92 of my UNCOPYABLE BUSINESS program!

I referred to a previous program about toothpaste. Click the link below to watch:

How a Tube of Toothpaste Made a NYC Hotel Uncopyable