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The Robert Collier’s Letter Book, published in 1937, gave us one of the most important and shared pieces of marketing advice ever.

This was personally driven home several years ago when I facilitated a strategic planning session for a large organization’s board of directors. During a break I heard someone across the room mention the words “Pine Valley” and I was immediately pulled onto their conversation. Later on I realized what happened and how powerful this was to any company’s marketing strategy. I mbraced it as a critical component of my advice in my future speaking and consulting.

If you can take advantage of this concept, you will achieve a distinct, if not UNCOPYABLE, advantage over your competition.

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