Successfully implementing a marketing strategy requires we choose the exact right tools to reach our moose. It also requires we use these tools in the CORRECT way.
Too many companies choose tools without a lot of thought put in. Even worse, too many companies don’t use those tools correctly.
In Part 5 of 7, Steve talks about the important criteria you should pay attention to when deciding which media to use. (Hint: it might not be what all your competitors are using.)
Watch this week’s UNCOPYABLE Business video.