It’s been a month since I wrote about the information marketer who doesn’t believe in refunds to unhappy customers. In that time he’s ignored any further communications from me.
His name is Russell Brunson.
Russell seems to think the customer is stupid. He obviously thinks an unhappy customer will simply let the whole thing drop, because it was more important for him to keep the $39.97 he got through deception than to do the right thing. I don’t know, maybe he needs the money.
Of course, as a professional speaker and author, stories like this are great. We’re always looking for good examples and bad examples to share. I’ve already shared this one with a lot of people, including during an interview on MSNBC. And I’ll share it again.
So a word to the wise: Russell might have some helpful information and I’m sure he has some happy customers, but read ALL the fine print when you order anything from him.
He wants your $39.97.
Ah yes, been there done that. My tactic is to file a dispute with Am Ex and they almost always find in my favor (in fact, I can’t remember a case where they didn’t.) And, of course, I tell everyone I can reach about the problem. Folks like Russell should remember that old adage about how many people an unhappy customer will tell about him – today’s version is – oh – thousands, thanks to technology. (In case your case, millions at MSNBC.)
Those hidden clauses are just plain sleazy; the guy should be banned from selling anything else until he cleans up his act. Of course any group or agency formed to enforce such bans would have to be humungous…far too many people out there practicing what I call “smash and grab” marketing.