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Whether you read Popular Science magazine or not, this is a story you need to study.

The publishing industry is STILL under siege. That’s no surprise. But how the different long-time players are reacting and responding to this makes for very interesting reading.

Take Popular Science magazine, for example. They’ve made some pretty big changes recently to improve circulation and ensure their future success.

But have they really? The fact is the most recent changes sound a lot like, well, changes made just two years ago.

Watch this week’s UNCOPYABLE Business episode #95 and decide for yourself. Will PopSci survive? Will it survive two more years?

What do you think? Comment below!

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