Their branding promise is, “You’ve got a friend in the diamond business.”

If you live in an area where Shane Co. has a location, you’ve probably heard the iconic commercials produced and voiced by founder Tom Shane and his son Rordan.

I was really looking forward to my conversation with Tom, and he did not disappoint. Shane Co. has certainly achieved an Uncopyable status with their amazing business model, money-back guarantee, lifetime warranty, and world-class customer service.

You must listen to this awesome interview.

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