Joe Pulizzi has a cool post about Coca-Cola's new efforts to be a content marketer:
Coca-Cola Bets the Farm on Content Marketing: Content 2020
I am big on content marketing, especially for B2B companies. And if a consumer products company, like Coca-Cola sees the value in using it, then maybe you should, too. Read Joe's post and watch the videos to see how a beverage company embraces content marketing. What ideas can you steal from them?
I particularly like the breakdown of the different kinds of storytelling. Though an ancient marketing method, brand storytelling is rarely done well. Particularly not well enough to engage customers and community with the stories, and learn more about what they care about. Thanks for sharing Steve. This is getting Bookmarked, studied, and shared for sure!