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I don’t know exactly when the baton was officially passed, but it’s pretty clear it has been.

Marketing is more important than sales.

Actually, marketing isn’t just more important than sales; it’s CRITICALLY more important.

You might disagree. In fact, I’d guess that many of my BFFs would, which is completely understandable. It’s our heuristics. It’s in our DNA that sales is the engine that drives business.

But for most businesses, that’s not true anymore. I’ve got the stats to support my conclusion.

This means that your business today (and I’m talking to you, B2B) needs to make sure your current marketing strategy and execution has made the shift, too. Marketing has to carry the ball of establishing credibility AND trust in today’s marketplace.

Watch me state my case in this week’s UNCOPYABLE Business video.

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The 11 Old Rules of Business That Still Matter

It might seem like the way we do business has changed,
but ultimately, we’re still people doing business with people.
Many old rules of doing business are just as applicable
today as they were 50, 100 years ago.

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