I don’t know exactly when the baton was officially passed, but it’s pretty clear it has been.

Marketing is more important than sales.

Actually, marketing isn’t just more important than sales; it’s CRITICALLY more important.

You might disagree. In fact, I’d guess that many of my BFFs would, which is completely understandable. It’s our heuristics. It’s in our DNA that sales is the engine that drives business.

But for most businesses, that’s not true anymore. I’ve got the stats to support my conclusion.

This means that your business today (and I’m talking to you, B2B) needs to make sure your current marketing strategy and execution has made the shift, too. Marketing has to carry the ball of establishing credibility AND trust in today’s marketplace.

Watch me state my case in this week’s UNCOPYABLE Business video.

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