Next month I will be attending my 50th high school class reunion. I hope the venue will be able to accommodate all our wheel chairs.
So I was reminiscing a bit this morning about the 60s and 70s while listening to Meatloaf’s outstanding Bat Out of Hell album. One of his biggest hits was “I’ll Do Anything For Love, But I Won’t Do That.”
This reminded me of one of the things we’re well known for — Our Rules.
We developed and posted our Rules and Values prominently on our website many years ago. Initially created because of a bad client relationship, Kay and I wanted to make sure people knew what we stood for and what expect in a new relationship. To this day we still get a lot of comments…pretty much all positive.
Do you have Rules your business stands for? Can you point prospects to a document that says, “Here’s how we do business?”
Watch this week’s UNCOPYABLE Business video and see what I’m talking about!
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Great information. Thanks Steve!
Thanks, Marc!
Excellent reminder. We are at the beginning stages of restructuring our website – Good timing for this.
I’ll bet you will be loads of fun at your 50th.
Thank you
I’ve been in the traffic engineering consulting business for over 20 years and have learned (the hard way) that when I’m selected because I was the cheapest, well, it was pretty clear, pretty quickly, that it was not a good fit. They were not looking to develop a relationship and next time around they once again were looking for the cheapest. So, RFP, “quotes”, etc., are red flags for me. Stiil, once in a while, I submit an agreement/scope/fee only to find out they were “shopping”. But I’m getting better at sensing these scenarios. It helps that 95% of my business is repeat clientele, however, I need to start marketing and stop being content with merely keeping existing clients happy. I need to grow! And I need to figure out how to still get things done. I think I unintentionally don’t market because what if I get more work? Who’s gonna do it? I’m as busy as I want to be, etc… I gotta figure this out…
Hey Chet, I hear you.
We’ve been in your shoes. But we learned there were two things wrong with that thinking. First and foremost, clients don’t stay forever. They just don’t. Eventually, they leave and if we haven’t filled the funnel, it can cause serious problems.
The second thing I learned from a good friend of ours, Nido Qubein, President of High University and best selling author. He told me the BEST time to market myself is when I’m busiest. He’s right.
I love our rules, and so do our clients. This has been a really fun way to stand out to our Moose. It definitely filters out the riff raff, ha ha.
But…we STILL don’t know the thing that Meatloaf won’t do for love! I wonder if it’s the same thing Hall and Oates talk about when they sing, “I can’t go for that.”
I’m guessing it’s shopping for feminine products….
You’re right. I won’t do that.