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If you never heard of Mattress Mack (Jim McIngvale) down in Houston, well, you should.

Jim owns Gallery Furniture, a very large retail furniture store and has been a staple of the city, as a successful entrepreneur with wacky TV commercials and an active community philanthropist. He received national attention when he opened his stores to shelter and feed many people displaced during the recent Hurricane Harvey disaster.

Now Mack, I mean Jim, and I are connected. And there are several really great marketing lessons that can be learned.

Watch Episode #90 of my weekly UNCOPYABLE Business videos and steal these ideas!

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