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A giant misconception about marketing is that it’s more art than science. Couldn’t be further from the truth.

The problem is marketing usually isn’t held to the same standards as sales. Sales knows what it’s expectations are. Here is your quota. Make your quota and you get to keep your job.

Believe it or not, marketing can and should be held to the same standards. Unfortunately, not only aren’t too many marketers under educated on measurable marketing, but most CEO’s aren’t either.

Here you go CEOs (and marketers). I’m going to share why marketing is first a science (numbers-driven) and second an art (let’s be creative!) Watch this week’s Uncopyable Business video and find out how!