Last week I spoke in Salt Lake City. Afterwards, an attendee attempted to school me that offline marketing was dead and we should only be using online, digital marketing. He’d learned that from one of the current big-time “gurus.”
Not only is that guru is dead wrong, but apparently he doesn’t really understand what marketing is all about.
Watch this week’s UNCOPYABLE Business and learn why I always say, “There are many roads to the top of the mountain.”