We’ve all heard the phrase “walk in their shoes.” It’s common advice to businesses. “Walk in your customer’s shoes and you’ll know how to sell them!”

And many companies say that’s what they do, which is mostly B.S…because it’s almost impossible. It’s almost impossible to fully understand how someone thinks and feels.

The problem is heuristics. We all suffer from it.

Especially right now.

Don’t get me wrong. Heuristics is absolutely critical to our survival, but it’s a double-edged sword. Heuristics colors everybody’s worldview and perspective (including mine), which can cause massive divides, like what’s happening now.

This week I talk about the major issues we’re facing in the world right now and why understanding how our heuristics can help or hurt the situation. Yes, it’s a business lesson, but it’s a bigger human question.

Civil discourse is welcome. Anything else is NOT.